This page lists those terms we used in in each session + hot links to more in-depth resources.
Tip on how to get the most from this resource -
- Copy + paste all the text onto a Word/Google doc + save in YOUR files.
- You can add your notes + definitions in Spanish - making your Paris Digital Week even more useful.
- Be sure to share with your colleagues!!
Session 1 - Customer Path to Purchase
Key Terms
- OmniChannel
- Multi-screen
- Cross Platform Consumer Behavior
- Marketing Automation
Tools
- Notegraphy
- Blogger
- Google Forms = Drive > New > More - select forms
Look Deeper
Session 2 AM - Mobility, Chatbots + Messaging
Key Terms
- chatbots
- conversational commerce
- AI
- machine learning
Tools
Session 2 PM - H2H - Human Factor in Digital Era
Key Terms
Look Deeper
Session 3 AM - Think Beyond the Watch - Wearables
Key Terms
- Wearables
- Smart Clothes
- Smart Jewelry
Session 3 PM - Online Reputation Maximization
Look Deeper
Session 4 - Engagement in Social Media
Key Terms
- Mobility, mobile site - user centric
- UX - user experience
- CX - customer experience
- Digital Eco-system
Tools
Look Deeper
Key terms for Session 2 PM will include:
ReplyDeleteMinfulness (atención)
Compassionate image (una imagen compasivo)
Self criticism (autocritica)
Think about what these terms mean to you. What ideas and thoughts do they provoke?