This page lists those terms we used in in each session + hot links to more in-depth resources.
Tip on how to get the most from this resource -
- Copy + paste all the text onto a Word/Google doc + save in YOUR files.
- You can add your notes + definitions in Spanish - making your Paris Digital Week even more useful.
- Be sure to share with your colleagues!!
Session 1 - Customer Path to Purchase
- Cross Platform Consumer Behavior
- Marketing Automation
Session 2 AM - Mobility, Chatbots + Messaging
- conversational commerce
- machine learning
Session 2 PM - H2H - Human Factor in Digital Era
Session 3 AM - Think Beyond the Watch - Wearables
- Smart Clothes
- Smart Jewelry
Session 3 PM - Online Reputation Maximization
Session 4 - Engagement in Social Media
- Mobility, mobile site - user centric
- UX - user experience
- CX - customer experience
- Digital Eco-system