Quick Take on Social Media
Key Concept:
- Social media should be used to engage and help customers - not push sales messages
- Smart companies (and people) experiement with various forms of social - as well - have some basic social touchpoints
- Posting, sharing should be meaningful:
- Enterain
- Inform
- Make the user a hero - pass along information and ideas
- Social posts, and images should be formatted for mobile - not desktop.
- Vibrant, quick to download images - text overlay
- Smart, easy tetx
- Be sure to use a consistant, unique hashtag #
Tools
RECAP
- Feel free to share the resource materials - and your NEW expertise
- The Digital Week Blog will be online - forever!!
- Please take a few minutes to take this wrap up survey!!
Enjoy your explorations and travels!!
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