Session 4 PM + Recap

Quick Take on Social Media

Key Concept:

  • Social media should be used to engage and help customers - not push sales messages
  • Smart companies (and people) experiement with various forms of social - as well - have some basic social touchpoints
  • Posting, sharing should be meaningful:
    • Enterain
    • Inform
      • Make the user a hero - pass along information and ideas
  • Social posts, and images should be formatted for mobile - not desktop.
    • Vibrant, quick to download images - text overlay
    • Smart, easy tetx
  • Be sure to use a consistant, unique hashtag #



  • Feel free to share the resource materials - and your NEW expertise
  • The Digital Week Blog will be online - forever!!

Enjoy your explorations and travels!!

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