Customer Path to Purchase Decision
- Creative Start - a fun, creative tool to get our digital week started
- Notegraphy
- Action - sign up, create a Notegraphy, post the image in your blog
- Find a quote - create a quote - in Spanish = ok
- Blog - the place for all your Digital Week Work - and any other expeirences you wish to share
- Action - create a blog - this will be the place to post all your classwork + digital exercises
- I recommend Blogger - use a Gmail account; admin in Spanish
- Action - Post your Notegraphy image in your blog
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| Source: McKinsey Consulting |
- Session Outcome
- To understand the changes in customers' decision making as a result of digital + mobile + social
- Define -
- Research online a defintion of 'customer decision journey', ok to use Spanish
- Write in your blog, the definition in YOUR own words
- Research in Google images + find a visual that expresses your understanding of 'customer decision journey', upload in your blog
- Concept - Presentation
- Impact - exercise
- What do you think? How will these changes impact your industry?
- The Way Forward - Links and Resources
- Survey + Submit your Work
- Homework for tomorrow's session
- view this short video on chatbots Chatbots Quick Vid
- find an example of a chatbot in use,
- select the industry you are interested in
- post a link in your blog, to the site with the chatbot
- you can share in the class tomorrow!!
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